Give yourself time and think about all the internet searches you do now and then. What do you usually use to surf online? Sure, you might think of your desktop computer. But, in most cases, you are doing it via your smartphone. It is, after all, the most popular way these days to scour the internet.
Believe it or not, nearly 52 percent of the total online traffic is mobile users. And the percentage is even expected to rise as the popularity of mobile devices keeps growing year after year. This alone is enough reason why your online business should also be mobile-friendly. Otherwise, you’ll be missing out a lot of opportunities.
If you’re still unconvinced, check out some of the reasons why you should. Remember to keep them all in mind!
#1. Improves User Experience
In the past, most webmasters had not embraced the idea of making their websites also mobile-friendly. As such, many users before found it hard to navigate pages, looking for content or pages they wanted to explore. But that is the not case nowadays, especially since there are ways to develop or implement a mobile version of your website. By making your site mobile-friendly, you are giving visitors more reasons to explore your website and spend more time on it. And if it’s the other way around, they may find it difficult to move forward and, thus, find another site instead.
#2. Search Engines Care About Your Website Design
Yes, that is right – search engines like Google take into account your website’s overall design. And yes, this includes the mobile version of it. Google, in particular, have understood that users these days are shifting towards using their mobile phones or tablets to do internet searches. With that in mind, the search engine giant wants to make sure that these people will get to experience the best. With that in mind, the search engine giant wants to make sure that these visitors will get the best experience. Google is looking to implement a more “mobile-only” indexing model, though no particular date or timeline has surfaced yet.
#3. Increases Sales
Let’s say you have a website that talks about online and mobile advertising platforms. In one of your pages, you discuss a platform like Click2sell.co and give your visitors information about it. But, as mentioned previously, people are more into using their smartphones to search and buy stuff than their desktop computers. Now imagine if they visit your website which is not mobile-friendly? Don’t you think they’ll quickly get off and find a different site that offers them the same interest or subject, which they can browse on their mobile devices? Of course, they will! This is why you need to have a mobile-friendly website, as it can help you bring more visitors, and increase leads and sales.
#4. Makes Your Site More Available
People want to use their smartphones when searching online because they can do so whenever and wherever they want. If your website is not mobile-friendly, you are only pushing visitors to relinquish and look for another one. Naturally, they would want to go to a site that is more helpful and available to explore on mobile devices. As long as your website is responsive or mobile-friendly, it will be available to people at any time and with any device (tablets or smartphones).