Modern digital marketers should have in their arsenal a large set of skills. This is an understanding of all possible media channels and the ability to identify all available opportunities, and certainly, have a brilliant knowledge of the marketer. Moreover, for the success of their company, they must have an ideal balance of critical and creative thinking. In search of an ideal marketer, a universal list of the criteria for skills that such a specialist should possess is compiled. Here are the foremost steps to enhance the marketing skills:
- Ability to understand the paid advertising of social networks
A new layer of digital marketing staff sets its own rules by a company specialist who regularly advertises on social networks is simply obliged to understand well-paid mass media, especially through Facebook or a similar social platform. And in doing so, he must, absolutely, be safe for the social landscape of the media and his own company.
- Sales skills
Companies that have been hiring in their marketing staff for many years have come to the conclusion that people with sales experience become much better marketers than those who did not have this experience. They know how to interact with people and turn them into sales opportunities. Despite the fact that digital marketers cannot do the transactions themselves, they must necessarily know how sales occur.
- The expertise of specific marketing channels
There are a large number of marketers who praise the merits of all conceivable sales channels by email, SEO, SMM, social, etc. And many of them can work for you simultaneously, but the key to a successful marketing strategy will always be just a few channels that you need to use really well. Often this means a good understanding of the dynamics of this marketing channel and the need to use these dynamics for a particular company.
- The ability to perform and analyze marketing campaigns
Marketing is one of the key skills of the driving generation. This is an individual process of interaction with your company with a potential buyer, the nature of your activities at the same time depends on what stage of your funnel is your lead.
- The combination of creativity and analytical skills
Digital marketing equally requires both creative and analytical thinking, so you need to find a candidate capable of both types of thinking. Many new candidates want to focus only on one side. But for a new generation marketer, it is very important to combine the qualities of “art and science” for each digital project. Digital marketing allows us to be very measurable even in beautiful creative campaigns. With the help of analytics, we can predict and calculate future PR strategies.
- Good copy and visual storytelling abilities
Digital media, unlike any other before them, are a visual copy of the environment they control. Our social heart rejoices every time it is clicked twice. Making copies and reposts visualizing these effects, they each time affect our emotional strings. Understanding these truths and the ability to manipulate these two elements is crucial in the modern digital marketing landscape.
- Pleasant personality
Building relationships in such a vast space as digital marketing, any person can go a very long way. Contacting a huge number of people by bloggers, journalists, and just influential people, your digital marketer should always be ready for someone to necessarily want to stand out and attract attention. The same applies to maintaining relationships within the team. The presence of a pleasant personality in your company plays a huge role, but employers often forget about it.
- Understanding WordPress
Currently, WordPress works with so many platforms that it is a vital technical tool and necessary for adding it to the toolbar. If you want to create and manage a blog or even a website, WordPress is an excellent platform for digital marketers. It also helps to constantly educate yourself on new plugins and functionality, because WordPress always offers something new and useful that speeds up the production of content.
- Understanding the brevity
It does not matter how good your product is if you cannot report its value to potential customers in a 140 character sentence. Digital marketing professionals must be effective with minimal messages.
Emma Watson is a Software Developer working in a well-reputed IT firm. She tailors her software to the requirements of her customers. Besides that, she follows her passion for writing by providing essay help UK students need to achieve their desired result.